Liver King Net Worth 2025: Is Brian Johnson Really Worth $310 Million?

The "Liver King" brand has always been about extremes—extreme diets, extreme workouts, and, most notably, extreme financial claims. As we move through December 2025, the question of Liver King’s net worth has become a hot topic again, fueled largely by the release of the Netflix documentary Untold: The Liver King.

While Brian Johnson (the man behind the beard) hasn't stopped touting a "nine-figure" lifestyle, the gap between his social media persona and his liquid bank account is wider than a raw bison steak.

The $310 Million Claim vs. Financial Reality

If you ask Brian Johnson himself, the Liver King net worth sits at a staggering $310 million. He arrived at this number by valuing his entire "Ancestral" business ecosystem as if it were a tech unicorn ready for an IPO.

However, financial analysts and investigative reports from late 2025 paint a different, albeit still impressive, picture. Most experts estimate his actual liquid net worth to be approximately $12 million.

Why the massive discrepancy?

• Illiquid Assets: The $310 million figure is a "paper valuation" of his companies. Unless he sells Ancestral Supplements or Heart & Soil, that money isn't in his pocket.
• The "Scam" Discount: Following the 2022 steroid scandal—where it was revealed he spent $11,000 a month on performance-enhancing drugs—the "trust equity" of his brand took a hit, making his companies less attractive to outside investors.
• Operational Costs: Maintaining a 175-acre ranch, a $4 million Austin mansion, and a private film crew isn't cheap.

Key Stat: While Johnson claims a 9-figure net worth, most liquid estimates place his personal wealth closer to $10M–$15M at the end of 2025.

Ancestral Roots: How Brian Johnson Built His Empire

Before he was the Liver King, Brian Johnson was a successful, "rich and anonymous" entrepreneur. His wealth didn't start with TikTok; it started with a $7,000 credit card advance and a background in the pharmaceutical industry.

The Supplement Powerhouse

The core of the Liver King's wealth comes from his ownership (or significant stakes) in several supplement brands.

By 2025, these companies have become staples in the "animal-based" diet community:

Ancestral Supplements remains the crown jewel. Even after the 2023 class-action lawsuit (which was dismissed in early 2024), the company continues to dominate Amazon's "Organ

Support" category.

Reports suggest that while Johnson's personal reputation was damaged, the utility of the products kept the revenue streams steady.

Social Media & Digital Influence

While his supplement companies provide the backbone of his wealth, the Liver King's social media channels act as his global marketing machine.

As of late 2025, Brian Johnson has maintained a massive, albeit controversial, digital footprint:

• TikTok: 6.1 million followers
• Instagram: 1.7 million followers
• YouTube: 1.21 million subscribers (with over 87 million total views)

Even after the "natty-or-not" scandal, his engagement remains high. Analysts estimate that through a combination of YouTube AdSense, branded content, and affiliate marketing, the Liver King generates between $50,000 and $100,000 per month in pure digital revenue.

However, his most significant "social" income isn't from ads—it's from Direct-to-Consumer (DTC) conversion. By driving his 10 million+ total followers toward his own brands (Ancestral Supplements and The Fittest), he eliminates the "middleman" fees associated with traditional fitness influencers.

Real Estate & Tangible Assets: The "Ancestral" Portfolio

Brian Johnson doesn't just talk about the "Primal" life; he has invested millions into the backdrop of his content. His real estate holdings are a significant part of the Brian Johnson net worth calculation in 2025:

1. The Austin "Spanish-Style" Mansion ($4 Million)

The family’s primary residence is an 8,300-square-foot luxury estate in Austin, Texas. Valued at roughly $4 million, the home features the "Ancestral" modifications fans see in his videos, including custom cold plunges and a high-tech home gym where even the family dogs have their own treadmills.

2. The "Liver Ranch" ($1 Million)

Located in the Texas Hill Country, this 175-acre property serves as the "stage" for his most viral content.

Valued at approximately $1 million, the ranch is where the Liver King films his hunting, "barbarian" training, and raw meat feasts.

3. The "Primitive" Vehicle Collection

Despite his primitive branding, Johnson’s garage tells a different story. His collection includes several custom Ford F-250 and F-350 trucks, often modified for off-road "Primal" expeditions, adding an estimated $500,000 in depreciating but high-value assets to his portfolio.

The "Scam" Tax: Financial Fallout of the Steroid Scandal

It is impossible to discuss the Liver King net worth without addressing the 2022 exposure. Leaked emails revealed a $11,000 per month pharmaceutical regimen, which directly contradicted his "all-natural" branding.

The Financial Impact:

• Legal Fees: Johnson faced a $25 million class-action lawsuit from fans who claimed they were misled. While many of these legal hurdles were settled or dismissed by 2024, the legal fees likely cost him in the high six figures.
• Brand Devaluation: Before the scandal, Ancestral Supplements was on track for a potential $100 million valuation. In 2025, that valuation has cooled significantly as investors remain wary of "personality-led" brands that rely on a single, controversial figure.

The Final Verdict: Is He Still "The King" in 2025?

As we wrap up 2025, it’s clear that while the Liver King net worth took a reputational hit, his bank account remains resilient.

Brian Johnson has successfully transitioned from a "disgraced influencer" to a documentary star, using his Netflix appearance to pivot his brand toward transparency—even if some critics remain skeptical.

Below is the definitive breakdown of his estimated financial status:

Self-Worth vs. Net Worth: The Johnson Philosophy

In his most recent appearances, Johnson has leaned heavily into a new mantra: "You can't have true net worth without self-worth." This philosophical shift is likely a calculated move to distance himself from the material "grift" associated with his steroid scandal.

He now claims that a man’s ultimate status symbol is his family and internal health, rather than the numbers on a balance sheet.

Whether you believe the "Redemption Arc" or view it as a brilliant marketing strategy, one thing is certain: the Liver King knows how to print money.

Conclusion

Brian Johnson is the ultimate case study in attention-based wealth. Whether he is being praised as a health visionary or mocked as a scammer, every view and every headline contributes to the Liver King net worth.

In 2025, he remains one of the wealthiest—and most controversial—figures in the fitness world.

Frequently Asked Questions (FAQ)

How much does Liver King make a year?

Estimated annual revenue for his collective businesses is north of $100 million, though his personal take-home pay after taxes and operational costs is likely between $5 million and $10 million.

Did the steroid scandal destroy his business?

Initially, trust plummeted, but the "ancestral" movement grew into a $600M+ industry by 2025. His brands, like Ancestral Supplements, remain market leaders despite the controversy.

What is the Liver King's net worth after the Netflix documentary?

While the documentary exposed his "grifter" behaviors, it also served as a massive advertisement.

His net worth in late 2025 sits at an estimated $115 million, driven by a surge in supplement sales following the documentary's release.

Does he still eat raw meat?

In 2025, Johnson admitted to relaxing his diet, incorporating fruits and vegetables (which he previously shunned), though he still eats raw organs to maintain his "Liver King" persona.