Want a public profile on Snapchat? The platform now reaches 75% of all 13-34 year-olds in the USA, making a public profile crucial for businesses in 2025. Let us show you how to create your free Snapchat public profile that will help you boost visibility and connect with potential customers.
What is a Snapchat Public Profile and Why It Matters in 2025
A Snapchat public profile lets everyone in the Snapchat community see your content, not just your friends. Your profile becomes a permanent home on the platform where people can find and interact with your posts.
Snapchat public profiles have become crucial in 2025. The platform now reaches 75% of all 13-34 year-olds in the USA—surpassing Facebook, Messenger, and Instagram combined. This massive reach makes it a powerful platform to build your audience.
Your public profile comes with several features that regular profiles don't have:
- Bio and location: A 150-character introduction about yourself and your location
- Subscribe button: People can follow your content without being friends
- Subscriber count: Shows how many people follow you
- Website link: Sends traffic to your website
- Verification badge: A yellow star for official accounts
Your public profile shows four content types:
- Public Stories – content everyone can see for 24 hours
- Highlights – your best content stays visible permanently
- AR Lenses – creative lenses you share with others
- Shop – direct connection to your Shopify store
Public profiles let you learn about your audience's demographics and how well your content performs. You can see metrics like views, engagement, and subscriber growth to make your strategy better.
Businesses must have public profiles to run ads since 2022. This requirement helps create a smooth experience by combining paid ads with organic content.
You need to meet certain criteria to get a public profile. The requirements include being 18 or older, having your account for more than 24 hours, at least one mutual friend, and following Snapchat's community guidelines.
A public profile revolutionizes how creators share their work and businesses connect with customers on Snapchat in 2025.
How to Get a Public Profile on Snapchat: Step-by-Step
Setting up a public Snapchat profile takes just minutes and unlocks new ways to share your content. Let's walk through the setup process for 2025.
Before you begin, make sure you meet these requirements:
- You must be at least 18 years old (16+ have profiles by default but with limitations)
- Your account should be at least 24 hours old
- You need at least one bi-directional friend (someone who has added you back)
- Your account must follow Snapchat's community guidelines
The setup process is straightforward:
- Open the Snapchat app and tap your Bitmoji or profile icon in the top left corner
- Scroll down to the "Public Profile" section
- Tap "Create Public Profile"
- Read through the information about public profiles and tap "Continue"
- Tap "Get Started" and then "Create" when prompted
Your profile needs some personal touches:
- Tap your Bitmoji/profile icon again
- Select "Public Profile"
- Tap the pencil icon or "Edit" to modify your profile
- Add a profile photo (minimum size 320 x 320 pixels)
- Upload a background/cover photo
- Write a compelling bio (up to 150 characters)
- Add your location
- Include a website link or Linktree URL
Your profile can showcase content through Saved Stories. The process is simple – tap "Add a Story to your Profile" and select Snaps from your Post Archive, Memories, or Camera Roll.
Business owners can create their public profile through Ads Manager. Log in, click on "Public Profiles" in the navigation menu, and follow the prompts to set up your business profile.
Business profiles can earn verification (yellow star badge). The profile must represent a legitimate, registered business that people widely recognize. Reach out to your Snapchat account team to request verification.
Optimizing Your Public Profile for Growth
Your Snapchat public profile is ready. The next step involves optimizing it to boost your growth and audience interaction. The initial setup marks just the beginning—you'll see amazing results when you start using all Snapchat's features with purpose.
Add a Linktree to Your Profile
A powerful recent update lets you add external links to your public profile. Access your profile, click "edit," and select the "Website or Linktree" option. This feature makes cross-platform interaction possible. Your followers can find your other social channels or websites easily.
Create Compelling Saved Stories
Saved Stories remain permanently on your profile and show your true identity. Your engagement will improve when you:
- Keep Stories under 15 Snaps to hold viewer attention
- Select clear, readable thumbnails that focus on faces and close-ups
- Mix content made specifically for Snap with material from other channels
- Build a narrative structure in each Saved Story
Make the Most of AR Lenses
Snapchatters use Lenses more than 30 times daily—over 75% of them. Your profile should feature branded Lenses to boost interaction and natural sharing. Start with widely applicable Lenses. A combination of selfie and World Lenses works best when possible.
Post to Spotlight Often
Spotlight displays entertaining Snaps from creators of all sizes. This feature serves as an excellent growth tool. One business attracted 11 million Spotlight views in two months and their subscribers grew 3.4 times.
Track Your Performance
The Insights tab helps you analyze your audience and content performance. Your views, engagement, and subscriber growth numbers will show which content appeals most to your audience. Create more content that proves successful!
Promote Your Best Content
Snap Promote transforms your top-performing content into ads without leaving the app. This tool connects you with new Snapchatters. Your profile gains more followers and your website receives increased traffic.
Conclusion
A Snapchat public profile revolutionizes the way you involve your audience in 2025. Young people make up a huge portion of Snapchat users, which makes the platform valuable to creators and businesses. The steps in this piece will help you create an optimized profile that attracts more subscribers. Your future audience is ready to connect with you on Snapchat right now.
FAQs
Q1. What are the benefits of having a public profile on Snapchat?
A public profile on Snapchat allows your content to be visible to the entire Snapchat community, not just your friends. It includes features like a bio, subscriber count, and website link, making it easier to build an audience and showcase your brand or personality.
Q2. Who is eligible to create a public profile on Snapchat?
To create a public profile on Snapchat, you must be at least 18 years old, have an account older than 24 hours, have at least one bi-directional friend (someone who has added you back), and follow Snapchat's community guidelines.
Q3. How do I set up a public profile on Snapchat?
To set up a public profile, open the Snapchat app, tap your profile icon, scroll to the "Public Profile" section, and tap "Create Public Profile." Follow the prompts to customize your profile with a photo, bio, and other details.
Q4. Can businesses create public profiles on Snapchat?
Yes, businesses can create public profiles on Snapchat. In fact, since 2022, public profiles have been mandatory for running ads on the platform. Businesses can set up their profile through Snapchat's Ads Manager.
Q5. How can I optimize my Snapchat public profile for growth?
To optimize your public profile, add a Linktree to your bio, create compelling Saved Stories, use AR Lenses, post regularly to Spotlight, track your performance using Insights, and promote your best-performing content using Snap Promote.
