Email marketing has grown to become an integral component of every business, and finding just the right email template builder will make a big difference in creating visually engaging and mobile-responsive emails that actually drive results. In this article, we take a look at some of the best email template builders currently available in the market: Stripo, BeeFree, Chamaileon, Braze, Constant Contact, MailerLite, Moosend, Tabular, Klaviyo, and Brevo.
Why Use an Email Template Builder?
Picking the right email builder tools means giving marketers the chance to create aesthetically impressive and effective emails fast without needing to go deeply into coding. With the right email template software, teams with minimal design experience can easily produce professional, great-looking campaigns on any device.
- Efficiency: Drag-and-drop builders save time while allowing marketers to create emails quickly and consistently.
- Customization: Be it minor tweaks or complete customization, the right email design software offers the flexibility to tailor emails to your brand's style.
- Integration: The best email template tools integrate with your ESPs (email service providers) or CRM systems to ensure a very smooth workflow for seamless email sending.
Let's dive deeper into our review of the best email template builders, comparing their key features, pros and cons, pricing, and integrations.
1. Stripo – Best Overall Email Template Builder
Overview
Stripo is one of the best email template builders for its balance of power and usability. You can create emails with Stripo through a drag-and-drop editor, edit code directly, or through their robust email template tools. It supports interactive elements such as AMP, carousels, and countdown timers, adding much in the way of functionality that most other platforms lack.
Key Features:
- Prebuilt Templates: Choose from over 1600+ responsive templates.
- Modules: Custom, reusable modules for quicker email design.
- Engagement Factors: AMP, countdown timers, carousels, to mention a few.
- Strong Integrations: With integrations to more than 75+ ESPs and CRMs, you can easily export to the platform of your choice.
Pros:
- Great for both beginners and advanced users of email design software.
- Free email templates builder with a strong set of features.
- Supports advanced interactivity.
Cons:
- More advanced features, including interactivity and dynamic content, are part of the paid version.
- For beginners, advanced features may have a steep learning curve.
Pricing:
- Free Plan: Access to basic features.
- Paid Plans: Starting at $20/month.
Why Stripo is Better:
Stripo stands out with its flexibility: it provides a simple drag-n-drop interface for beginners and an HTML/CSS code editor for advanced users. Extra possibilities for making your emails interactive, coupled with the possibility to create custom reusable modules, set it apart from other players in its market niche.
2. BeeFree – Best for Quick Email Design
Overview
BeeFree is a free email templates builder that focuses on simplicity and speed. Its drag-and-drop editor lets users create great, responsive emails within a few minutes. Ideal for those in need of one of the best free e-mail template builders, without spending too much time learning its ropes.
Key Features:
- User-Friendly Interface: Create emails with ease, without coding.
- Real-Time Collaboration: with team members in the creation of email designs.
- Template Library: Get access to a library of customizable, mobile-responsive templates.
Pros:
- Very fast and easy to use, even for beginners
- Best email template builder for speed and efficiency.
- Free plan with no watermarks.
Cons:
- Limited design customization compared to more advanced platforms.
- Some advanced features are locked behind paid plans.
Pricing:
- Free Plan: Available with basic features.
- Paid Plans: Starting at $25/month.
3. Chamaileon – Best for Teams & Collaboration
Overview
Chamaileon is a solution for email template creation made with collaboration in mind. It's ideal either for big teams or an agency dealing with large-scale email campaigns. It provides email template tools necessary for real-time editing, templating languages like Liquid and Mustache, and workflow management.
Key Features:
- Collaborative Editing: Multiple users can edit the same template at the same time.
- Template Management: Advanced features for managing brand templates across teams.
- Custom Coding: Templating languages are used for dynamic content.
Pros:
- Ideal for larger teams and agencies.
- Best email builder for real-time collaboration.
- Customizable code for advanced users.
Cons:
- Pricing can be steep for smaller teams.
- Advanced customization requires more technical knowledge.
Pricing:
- Free Plan: available for small teams.
- Paid Plans: Contact for quote.
4. Braze – Best for Advanced Marketing Automation
Overview
Braze is more than just a best email template builder—it’s a full-service customer engagement platform. While it doesn’t focus on design like other tools, it provides powerful email template tools combined with automated workflows for advanced email marketing.
Key Features:
- Segmentation: Very sophisticated customer segmentation based on their behavior.
- Multi-Channel Marketing: Utilize Email, Push Notifications, SMS, and More
- Automation: Build completely automated email campaigns based on user behavior.
Pros:
- Great for enterprise-level marketing and multi-channel strategies.
- Excellent email design software combined with automation.
- Detailed analytics and reporting.
Cons:
- Expensive for small businesses.
- More complicated compared to other tools, if you are looking just for a simple email builder.
Pricing:
- Custom Pricing: Contact for a quote.
5. Constant Contact – Best for Small Businesses
Overview
Constant Contact is probably the best free email template builder for small businesses and those just getting started with email marketing. They have a very easy drag-and-drop editor and a huge number of templates you could customize. It offers email template software that can be used to create professional emails without too much effort.
Key Features:
- Pre-designed Templates: Lots of customizable, mobile-optimized templates.
- Email Automation: Simple automation for follow-up emails.
- Event Management: Integrate email campaigns with event registration forms.
Pros:
- Extremely user-friendly and great for beginners.
- Offers best email template builder tools at a competitive price.
- Ideal for small businesses and nonprofit organizations.
Cons:
- Lacks advanced personalization options.
- Pricing can get expensive as your list grows.
Pricing:
- Free Plan: Available with limited features.
- Paid Plans: Starting at $12/month.
6. MailerLite – Best for Budget-Friendly Email Marketing
Overview
MailerLite is a free email template builder, known for its affordability and ease of use. It offers a drag-and-drop editor that’s intuitive for beginners, while still packing in enough functionality for more advanced users.
Key Features:
- Automated Campaigns: Create automated workflows and follow-up sequences.
- Landing pages: Create landing pages and pop-ups.
- Detailed Analytics: Track Performance & Optimize Your Campaigns
Pros:
- Affordable and best free email template builder for small businesses.
- Easy to set up and use, and with solid support.
- Good customer support and educational resources.
Cons:
- Smaller template library compared to other platforms.
- Some advanced features are limited on the free plan.
Pricing:
- Free Plan: Includes 12,000 monthly emails for up to 1,000 subscribers.
- Paid Plans: Starting at $9/month.
7. Moosend – Best for Email Marketing Automation on a Budget
Overview
Moosend is an all-in-one email builder tool with a focus on email marketing automation. From its drag-and-drop builder to its powerful automation features, Moosend has both the beginner and advanced marketer in mind.
Key Features:
- Email Automation: Trigger emails based on customer behavior.
- Landing Pages: Produce customizable landing pages for better conversions.
- Analytics: Track metrics for optimizations of campaigns.
Pros:
- Highly affordable for any size of business.
- Powerful email automation and workflow builder.
- Best Email Builder for Budget-Conscious Marketers
Cons:
- Limited design options compared to premium tools.
- Lacks some integrations available in other platforms.
Pricing:
- Free Plan: Available for up to 1,000 subscribers.
- Paid Plans: Starting at $7/month.
8. Tabular – Best for Data-Driven Email Campaigns
Overview
Tabular is an email template software for enterprises and SaaS companies to create scalable, branded email templates across teams. It focuses on modular email design and content governance rather than individual campaigns.
Key Features:
- Modular Content Blocks: Make reusable content blocks to scale up with ease.
- Team Management: Establish permissions to ensure consistency in designs among team members.
- Analytics: Track performance across all campaigns.
Pros:
- Excellent for large teams and enterprises.
- Focus on scalable email templates.
- Performance tracking with built-in analytics.
Cons:
- Overkill for smaller teams.
- Less freedom in design customization than some of its competitors.
Pricing:
- Custom Pricing: Contact for quote.
9. Klaviyo – Best for E-commerce Businesses
Overview
Klaviyo is the best email template builder for e-commerce businesses, offering seamless integrations with platforms like Shopify and BigCommerce. It allows marketers to personalize emails based on customer behavior, making it the perfect tool for driving conversions.
Key Features:
- Advanced Segmentation: Set up highly targeted campaigns, leveraging user data.
- Automation flows: implement automated email sequences, such as cart abandonment.
- Product Recommendations: Send personalized product recommendations.
Pros:
- The enterprise plan is ideal for e-commerce businesses seeking more advanced personalization.
- Strong integrations with e-commerce platforms.
- Best email builder for data-driven campaigns.
Cons:
- Expensive for smaller businesses.
- Steeper learning curve due to the advanced features.
Pricing:
- Free Plan: Available for up to 250 subscribers.
- Paid Plans: Starting at $45/month.
10. Brevo – Best for Multi-Channel Marketing
Overview
Brevo, previously SendinBlue, is an all-in-one marketing tool that allows you to create email campaigns and also connect through SMS, chat, and more. It is an affordable email template builder for those who want a platform to handle all their communication needs.
Key Features:
- Multi-Channel Marketing: Email, SMS, and chat all in one platform.
- Marketing Automation: Trigger emails based on user behavior.
- CRM Features: Integrated customer relationship management.
Pros:
- Multi-channel marketing capabilities.
- Affordable pricing for small to medium businesses.
- Solid automation tools.
Cons:
- Few advanced features compared to other premium tools.
- Features of email designs can be limiting.
Pricing:
- Free Plan: Available for up to 300 emails/day.
- Paid Plans: Starting at $9/month.
Conclusion
Each of the email template builders provides a different set of features and fits various business types and marketing needs. But when it comes to flexibility, advanced interactivity, and integrations, Stripo will be the best for a majority of businesses. With a combination of drag-and-drop ease and support for customizable HTML, Stripo gives you powerful and dynamic campaigns that will surely engage your audience.
