Steve Will Do It has built an impressive $6 million net worth in 2023. His multiple revenue streams generate up to $1 million each year. His success comes from 4.12 million YouTube subscribers and smart business ventures like Happy Dad Hard Seltzer and Full Send Clothing. This social media star knows how to turn controversy into serious money.
Who is SteveWillDoIt and How Did He Get Famous?
A story of hustle and audacity lies at the heart of every million-dollar social media empire. SteveWillDoIt, whose real name is Stephen Deleonardis, turned outrageous challenges into a thriving career that engages millions of viewers.
Early life and personality
Stephen Deleonardis was born on August 26, 1998, in Oviedo, Florida. His hometown ranks among America's best places to live. He grew up with his brother Rocco and sister Briana in a Christian household. Stephen made a bold choice after graduating from Oviedo High School – he decided to create content instead of pursuing traditional college education.
Life wasn't always smooth sailing for Stephen. He ran into legal trouble in 2017 with charges of marijuana possession and driving on a suspended license at age 18 or 19. The whole ordeal didn't stop him – his fearless attitude became his biggest strength.
The meaning behind 'SteveWillDoIt'
"SteveWillDoIt" is more than just a name. It became his promise to fans that he would take on any challenge they suggested. This steadfast dedication set him apart in the digital world.
Steve never hesitated to accept challenges from his followers, whether it meant drinking full bottles of vodka in minutes or eating enormous amounts of food. His bold attitude to challenge limits created an immediate bond with viewers seeking extraordinary content.
Rise through Instagram and YouTube
Steve's path to fame started small. He began posting challenge videos on Instagram in 2017. His first documented stunt showed him trying to eat 100 Wendy's chicken nuggets – he managed 84 in ten minutes. His Instagram following reached about 50,000 by 2018.
A big break came when Kyle Forgeard from NELK Entertainment found Steve's drinking challenges in his Instagram DMs. Kyle saw Steve's potential and asked him to cooperate. Steve's first NELK channel appearance happened during a UCLA trip in October 2018, which boosted his Instagram following to 200,000.
He launched his YouTube channel in May 2019, expanding to a bigger platform. His extreme challenges continued to draw viewers – a video showing him consume 4,500 milligrams of THC got over 6.3 million views.
Steve now has more than 4.6 million YouTube subscribers and 3.6 million Instagram followers. His readiness to do almost anything on camera turned a simple social media handle into a multi-million dollar reality.
The Turning Point: From YouTube Ban to Business Moves
SteveWillDoIt faced a crushing blow in August 2022 when his YouTube channel with over 4 million subscribers disappeared overnight. The sudden ban made him rebuild his empire from scratch and completely changed his business strategy.
Why Steve was banned from YouTube
YouTube permanently deleted Steve's channel because he "severely or repeatedly violated" their community guidelines. His editor made a costly mistake by uploading content that showed Stake's URL, a major online gambling platform, without blurring it out.
Steve claimed the promotion wasn't intentional, but YouTube stuck to its strict policies against gambling promotion. The lack of warning before termination frustrated Steve the most. He later spoke out about YouTube's inconsistent enforcement, noting that NELK boys could include Stake ads in their videos without any consequences.
Transition to Rumble and Kick
After YouTube kicked him out, Steve started posting his content on Rumble, a platform known to be more relaxed about content moderation. He made a strategic move to Kick by late 2023, a platform that welcomes gambling streams and other content that mainstream platforms usually block.
Kick turned out to be perfect for Steve's brand of high-energy stunts and gambling content. The platform, which got funding from Trainwreckstv, built its name by welcoming creators who wanted fewer restrictions.
How controversy shaped his brand
The YouTube ban didn't destroy his career – it made Steve's anti-establishment identity stronger. His vocal criticism of YouTube's double standards became a core part of who he was.
The ban hit him hard financially and he borrowed money from family and friends. Yet it also showed everyone he wasn't afraid to redefine the limits of what's acceptable. Steve kept creating content on Kick that got people talking online, from staged-looking incidents to gambling promotions.
His loyal fans stuck with him through everything. The ban turned Steve from just another YouTuber into someone who stood up against what many saw as corporate censorship.
How SteveWillDoIt Makes His Money in 2025
Stephen Deleonardis turned his financial setbacks into opportunities and broadened his income streams through multiple platforms and businesses. His resilience in 2025 shows how creators can build wealth beyond traditional platforms.
Social media platforms and sponsorships
Steve landed an extraordinary deal with Rumble worth $400,000 monthly – nearly $5 million annually – to create weekly 20-minute videos after YouTube terminated his channel. He keeps a strong presence on Instagram with 3.6 million followers and connects with 140,200 followers on Kick where he streams gambling content.
His latest partnership with Safety Shot, a wellness beverage that reduces blood alcohol content, makes use of his massive reach on social platforms. The partnership features content, live events, and strategic giveaways to his audience.
Full Send and Happy Dad Seltzer
Steve's role as a core team member of the NELK Boys brings profits from their Happy Dad Seltzer brand. The beverage's success is a big deal as it means that sales reached 2.6 million 12-packs in 2022 – up from 698,000 in 2021. Happy Dad became a top 5 seltzer brand in Total Wine & More stores nationwide by 2023.
The brand's extensive apparel line generated over $3 million in sales in 2022. The Shahidi brothers and NELK Boys own approximately $11 million worth of Happy Dad combined.
Crypto, NFTs, and gambling deals
Steve and the NELK Boys released a hit NFT collection in January 2022 that brought in $23 million by selling 10,000 digital cards at roughly $2,300 each. On top of that, his work with crypto-based gambling platforms has reportedly earned millions through sponsorships.
His gambling ventures sometimes hit big wins – like when he and Taylor Lewan turned a $10,000 bet into $500,000, which they handed to UFC CEO Dana White.
Merchandise and brand collaborations
SteveWillDoIt.com serves as his hub for exclusive merchandise. The site hosts "THE REAL LLC Members Club" and gives away free items including Tesla Model 3s.
Steve's yearly income ranges from $500,000 to $1 million, adding to his estimated $5 million net worth in 2024.
The Business Behind the Persona: What Keeps the Millions Flowing
Steve's online presence is just the tip of the iceberg. Behind his internet fame lies a sharp business mind that turns popularity into lasting financial success. Most influencers stick to making content, but Steve Deleonardis has built something bigger – a diverse business empire that can handle any changes in the industry.
Strategic investments in luxury cars and real estate
Steve's car collection isn't just for show – it's a smart investment move. His garage would make anyone's jaw drop with a 2021 Lamborghini Huracan Happy Dad Edition ($300,000), a 2021 Rolls-Royce Cullinan ($500,000), and a McLaren that's one of only ten made, worth about $1 million. His total car collection adds up to more than $2 million.
He's just as smart with real estate. He bought a stunning $2 million Miami penthouse in July 2021, complete with amazing balcony views. Word has it he owns other luxury properties too, including a Las Vegas house with some seriously impressive closets and bathrooms.
Philanthropy and giveaways as brand marketing
Steve turned giving into a marketing superpower, unlike your typical marketers. When he donated to Make-A-Wish Foundation and St. Jude's Children's Research Hospital, he not only helped great causes but created viral content that people loved sharing.
His new website, SteveWillDoIt.com, now has "THE REAL LLC Members Club" that gives away free stuff, even Tesla Model 3s. These generous moves do double duty – they make fans more loyal and bring in new followers.
Maintaining relevance through collaborations
Steve doesn't just do one-off sponsorships – he thinks bigger. Take his work with Safety Shot, a wellness drink that lowers blood alcohol content. This isn't your usual product placement. The partnership shows up everywhere – his lifestyle content, big live events, and projects with other influencers.
He picks brands that his audience loves, which makes sponsored content feel natural. By choosing partners that fit his image – mostly stuff that young adults like – Steve keeps it real while making smart money moves.
Steve's business smarts shine through all these ventures. He's turned his public image into a multi-million dollar business that works whatever platform changes come along.
Conclusion
Steve Will Do It's journey demonstrates the power of turning setbacks into opportunities. His empire runs on smart business decisions and genuine connections with his audience. Platform bans did not stop him. His strategic thinking and controversial content helped build a lasting impact that resulted in a $6 million net worth in 2023.
FAQs
Q1. What is SteveWillDoIt's estimated net worth in 2023?
SteveWillDoIt's net worth is estimated to be around $6 million in 2023, built through various revenue streams including social media, business ventures, and brand partnerships.
Q2. How did SteveWillDoIt become famous?
SteveWillDoIt gained fame through his extreme challenge videos on Instagram and YouTube, starting with eating challenges and later collaborating with the NELK Boys, which significantly boosted his following.
Q3. What happened to SteveWillDoIt's YouTube channel?
In August 2022, SteveWillDoIt's YouTube channel was permanently banned due to severe violations of community guidelines, specifically related to the accidental promotion of a gambling platform.
Q4. What are SteveWillDoIt's main sources of income?
SteveWillDoIt's income comes from multiple sources, including social media sponsorships, his involvement with Happy Dad Seltzer and Full Send Clothing, cryptocurrency and NFT ventures, merchandise sales, and streaming deals on platforms like Rumble and Kick.
Q5. How has SteveWillDoIt maintained his wealth despite setbacks?
Despite setbacks like the YouTube ban, SteveWillDoIt has maintained his wealth through strategic investments in luxury cars and real estate, philanthropic efforts that double as brand marketing, and maintaining relevance through carefully chosen brand collaborations and partnerships.
