Many people wonder about Snapchat Plus’s value. The premium service has grown impressively to over a million subscribers since its June 2022 launch. My daily usage has shown me mixed reactions from the community. Some users absolutely love premium features like story rewatch counts and custom app icons at $3.99 monthly, while others see these additions as pure luxury. Let me share my personal experience that might help you make this decision.
My Daily Snapchat Plus Experience
I’ve been a Snapchat Plus subscriber for the last six months and use its premium features throughout my day. People often ask me if Snapchat Plus is worth the $3.99 monthly cost. Here’s how I use these premium features in my daily routine to help you decide.
Morning check-ins with premium features
My day starts with Snapchat notifications that show the real value of my subscription. The Custom Notification Sounds let me know who’s messaging me without looking at my phone. Different sounds for close friends and group chats make my morning communication quick and simple.
The app’s look is part of my morning routine too. The Custom App Themes and Custom App Icons let me match Snapchat’s look to my mood or the season. This small touch of personalization makes my daily experience better.
Chat Wallpapers are my favorite morning feature. Each friend and group has their own background, which adds character to our chats. The AI prompt feature lets me create unique backgrounds that capture our friendship.
Afternoon social interactions
My social activity peaks in the afternoon. The Priority Story Replies feature makes my comments to Snap Stars (verified personalities) more visible. This has led to more back-and-forth with creators I follow, making my experience more rewarding.
The Solar System feature has become a fun afternoon ritual. Eight of my closest friends appear as planets around me, and their positions show how often we chat. Note that planets closer to me mean more frequent conversations. This visual map of my friendships gives me a clear picture of my chat patterns.
The Story Rewatch Indicator comes in handy during afternoon browsing. This exclusive feature shows a 👀 emoji below my posts when friends watch my stories multiple times. A quick swipe up reveals exactly who took another look, helping me learn which content strikes a chord with my audience.
Evening content creation
Evenings are all about creating content. The AI Creative Tools have substantially boosted my content quality. The T button on the Preview screen generates captions automatically, which saves time and makes my snaps more engaging.
The Story Boost feature is key to my evening posting strategy. My Snapchat Plus subscription includes one weekly story boost, which I use strategically to get more views. Boosted stories typically get 30-40% more views than regular posts.
Custom Story Expiration is a great tool for evening posts. Stories can stay visible from one hour to one week, instead of the usual 24 hours. This lets me keep important content available longer without a cluttered profile.
My daily experience with Snapchat Plus answers whether it’s worth the investment. These features improve my experience in several ways:
- Enhanced analytics through Story Rewatch and Friend positioning
- Improved creative tools with AI captions and content boosting
- Customized experience through custom themes, sounds, and wallpapers
- Priority engagement with creators through better comment visibility
The value of Snapchat Plus really depends on how much you use the platform and what features matter to you. Casual users might find the standard version enough. Daily users who create content and love customization will find these premium features worth the monthly cost.
Snapchat Plus Features Worth Paying For
I’ve tested many premium features and found several Snapchat Plus offerings that are worth the $3.99 monthly subscription. These features have really helped me express myself better and connect with others on the platform.
Story rewatch indicator: seeing who’s interested
The Story rewatch indicator has become my favorite premium tool. A 👀 emoji appears under my Stories whenever friends watch them multiple times. The number next to this emoji shows how many friends replayed my content, not the total replay count.
You can see these stats by swiping up on your Story. Snapchat keeps everyone’s privacy safe by not showing exactly who rewatched the content. The combined data helps me understand which Stories appeal most to my audience.
This works on My Story, Private Stories, and Shared Stories. It gives me useful stats about how people interact with my posts while protecting everyone’s privacy. Content creators can use this feedback to make better posts that people want to see.
Custom app themes that reflect my personality
Custom App Themes let me change how my Snapchat looks. It goes beyond the simple dark mode that everyone has – Snapchat Plus users get many more options to personalize their app.
My Snapchat+ dashboard has an App Themes section with twelve preset color styles that change everything about how the app looks. You can customize the navigation bar, notifications, capture button, badge colors, and other parts of the interface.
The best part is making my own style by mixing different background colors, recording frames, badge icons, and capture buttons. The platform adds new theme options regularly, so the app always feels fresh.
Priority story replies that get noticed
Priority Story Replies really make a difference. My comments on verified Snap Stars’ public stories get special treatment in their feed. This gives me a better chance of getting noticed by celebrities and popular creators.
A gold ring shows up around my reply box to let me know my message will be placed higher up. Since I started using this feature, I’ve had more interactions with the creators I follow.
This feature alone might be worth the subscription cost if you often chat with influencers or content creators. It’s like having a VIP pass that puts you at the front of the comment line.
Extended snaps for better storytelling
Extended Snaps uses AI to create wider, more artistic versions of normal Snaps. This new tool turns regular photos into bigger, more stylized images.
The AI takes your photo and makes the canvas bigger than the original frame. It usually takes about 15 seconds and works best with clear, high-quality images.
While it’s still new, this feature adds creativity that regular Snapchat doesn’t have. You can tell better stories by showing more of what’s around your main subject.
These four features make the strongest case for is Snapchat Plus worth it. They help you create better content, connect with others, and learn about your audience in ways that make the subscription valuable.
Snapchat Plus Features That Fall Short
My experience with Snapchat+ has been good overall, but not all premium features give you your money’s worth. I’ve watched closely to see which features actually boost my social experience and which ones just sound cool but don’t deliver.
The disappointing Snapchat+ badge
The Snapchat+ badge—a simple black star (✪) next to your display name—seemed like a cool status symbol at first. But this turned out to be one of the weakest reasons to get a subscription.
The badge stays off until you turn it on in settings. My friends barely notice it or say anything about it. You end up paying $3.99 monthly to basically advertise Snapchat+ for them.
Snapchat’s help page puts it this way: “This lets your friends know you’re a Snapchat+ subscriber!”. The truth isn’t so rosy—this badge helps Snapchat’s marketing more than it helps you.
My friends sometimes joke about me paying for features they think nobody needs. Some premium features are worth it, but the badge just screams “I paid for Snapchat” without adding anything useful to your chats or content.
Friend solar system: cool but useless
The Friend Solar System feature sounds amazing on paper. It shows your friendship hierarchy with planets. Your closest friends orbit closer to the sun (that’s you), with your #1 friend taking Mercury’s spot.
Look deeper and problems start showing up. Both users need Bitmojis linked to their accounts. The feature works only for other Snapchat+ subscribers, which really limits its use.
Snapchat had to pull back on this feature after it went live “after reports that it contributed to teens’ mental health issues”. This makes you wonder if tracking social standings helps anyone at all.
The biggest flaw? The system counts messages, not what they mean. One source points out that “Snapchat assigns planets based on how frequently you contact your friends on the app, it isn’t an accurate indicator of your closeness with them”. Your closest friend spot might go to someone you just send daily streaks to, even if your real conversations happen somewhere else.
The novelty wears off fast. I checked it once or twice and never went back. The feature doesn’t help you communicate better or build stronger friendships—things a social platform should do.
These weak spots matter when you ask yourself is Snapchat Plus worth it. But you should weigh these flaws against the better premium tools I talked about before.
How Snapchat Plus Benefits Different Users
The value of Snapchat Plus changes based on your platform usage. With over 14 million subscribers, this premium tier attracts many users—but you might wonder if it’s worth your money. Let’s look at how different users might benefit from spending $3.99 monthly.
Casual snappers: is it worth it?
Casual Snapchat users rarely get their money’s worth from the premium subscription. Product analysis shows that users who just want to stay connected with friends have little reason to upgrade. The basic features—sending snaps, creating stories, and chatting—remain similar in both free and paid versions.
Casual users don’t use the platform enough to make features like Story Boost or rewatch indicators worthwhile. One assessment states, “If you’re a casual user and just rely on Snapchat to stay connected with your friends, then there is no need to sub to the Snapchat Plus service”.
The free version has everything you need if you open Snapchat just a few times each week.
Content creators and influencers
Content creators see real value in Snapchat Plus. Story Boost lets them pin one story weekly at the top spot for all friends, which substantially increases visibility. They can also track engagement through the rewatch indicator to make better content.
Priority Story Replies are a great way to get your comments noticed by Snap Stars. This feature helps creators build meaningful connections with larger accounts.
Creators also benefit from longer story expiration times, as content stays visible for up to one week instead of 24 hours. Detailed analytics like Friend Snapscore changes help them learn about their audience’s engagement patterns.
Privacy-focused users
Privacy-conscious users might find unexpected benefits in Snapchat Plus. The subscription gives better control over content expiration and visibility. The Custom Story Expiration feature lets users set exact time limits for stories, so content disappears right on schedule.
Advanced story controls let users pick exactly who sees their content. Without doubt, these detailed privacy tools help users keep better control over their digital presence.
Some premium features raise privacy concerns. The Ghost Trails feature shows friends’ locations in the last 24 hours, which users describe as “straight up weird and scary”. Privacy-focused users should carefully consider which features match their comfort level.
Comparing Snapchat Plus Cost to Other Subscriptions
Let’s talk about is Snapchat Plus worth it by looking at what you pay compared to other subscription services. Here’s a clear breakdown of the costs and how they match up with competitors.
Monthly vs. annual pricing options
Snapchat’s subscription comes in several tiers with different prices:
- Monthly subscription: $3.99 per month with no long-term commitment
- 6-month subscription: $21.99 total ($3.67 monthly), which saves you about 8%
- Annual subscription: $39.99 total ($3.33 monthly), which saves you about 16%
The annual plan gives you the best bang for your buck. You’ll save nearly 17% on your monthly cost by paying once a year. Snapchat also runs 7-day free trials in most regions so you can test the premium features before you spend any money.
The prices change quite a bit depending on where you live. To cite an instance, Indian users pay just ₹49 monthly (less than $1 USD). This makes it much cheaper than what Western users pay.
All subscription plans automatically renew. You should cancel before your renewal date if you don’t want the service anymore to avoid extra charges.
Value compared to other social media premium tiers
Snapchat Plus costs less than most other social media premium services:
| Platform | Monthly Cost | Key Premium Features |
| Snapchat Plus | $3.99 | Custom themes, priority replies, rewatch indicators |
| Twitter Blue/X Premium | $8.00-11.00 | Verified checkmark, reduced ads, longer posts |
| Telegram Premium | $4.99 | Increased file sharing limits, faster downloads |
Snapchat has rolled out a Platinum subscription in some markets that costs $14.99 monthly. This premium tier removes all ads from the app, including sponsored content, Story ads, and Lens advertisements.
The value of snapchat plus benefits depends on how you use the app. The snapchat plus features work best for people who create content daily. Many young users already pay for music, video, and gaming services. You’ll need to decide if another subscription fits your budget and needs.
Conclusion
Snapchat Plus delivers clear value to users who create content daily. The subscriber badge and solar system features may fall short of expectations, but premium content creation tools, data analysis, and privacy controls make the $3.99 monthly subscription worthwhile for active users.
The free version remains the better choice for casual users. Based on my six-month trial, Snapchat Plus benefits people who use the platform daily and want better creative tools that provide engagement data.
FAQs
Q1. What are the main benefits of Snapchat Plus?
Snapchat Plus offers features like custom app themes, priority story replies, story rewatch indicators, and extended snaps. These enhance content creation, boost social interactions, and provide valuable insights for regular users.
Q2. How much does Snapchat Plus cost?
Snapchat Plus costs $3.99 per month for a monthly subscription. There are also 6-month and annual plans available at $21.99 and $39.99 respectively, offering savings of up to 16% compared to the monthly option.
Q3. Is Snapchat Plus worth it for casual users?
For casual users who primarily use Snapchat to stay connected with friends, the free version is usually sufficient. The premium features are more beneficial for daily users and content creators who engage frequently with the platform.
Q4. What privacy features does Snapchat Plus offer?
Snapchat Plus provides enhanced privacy controls, including custom story expiration times and advanced audience management. Users can set specific time limits for stories and customize exactly who can view their content.
Q5. How does Snapchat Plus compare to other social media premium tiers?
Snapchat Plus is relatively affordable at $3.99 per month compared to Twitter Blue/X Premium ($8-$11) and Telegram Premium ($4.99). It offers unique features like custom themes and rewatch indicators, making it a competitive option for frequent Snapchat users.
