The latest OnlyFans statistics paint a picture of massive growth, with the platform now reaching over 305 million users and more than 4.5 million creators. But the real story about creator earnings might catch you off guard.
The platform generated $1.31 billion in revenue in 2023 and holds a valuation of around $8 billion. Yet most creators earn just $150-$180 monthly – a reality that doesn't match what most people think. The platform's top 1% of creators take home nearly one-third of all revenue. Users spent a staggering $6.6 billion on the platform in 2023.
This piece will explore the real OnlyFans income statistics and get into what makes some creators thrive while others struggle. You'll learn the key factors that determine creator earnings in 2025. These numbers reveal the platform's true economic landscape – essential knowledge for anyone considering or already creating content.
OnlyFans platform stats and revenue insights
OnlyFans breaks records with its financial performance in 2025. The platform processes billions in transactions and keeps its 80/20 revenue split with creators. Let's take a closer look at the platform's economic world through key metrics and trends that show this content subscription service's true scale.
Total OnlyFans revenue in 2025
OnlyFans generated $1.41 billion in net revenue for fiscal 2024 (ending November 30, 2024). This shows an 8% increase from the previous year. The platform earned this impressive figure by taking a 20% commission on all creator earnings. On top of that, it reported $684 million in pre-tax profit, which grew 4% year-over-year.
The platform stays financially healthy with no debt and external financing throughout 2024. OnlyFans earned a net profit of $520 million after taxes, up from $485 million in 2023. This steady profitability helped the company pay huge dividends to shareholders – $701 million following the 2024 results.
The company's owner, Leonid Radvinsky, earned $497 million in dividends during the 2024 fiscal year alone. His total dividend earnings from OnlyFans have reached nearly $1.8 billion since 2021. These numbers prove the platform's business model is incredibly profitable.
Creator payouts and platform cut
The platform uses a simple fee system across all revenue streams. OnlyFans takes a flat 20% commission from creator earnings automatically. Creators receive the remaining 80% directly in their bank accounts. This commission structure applies to all monetization channels including subscriptions, tips, pay-per-view (PPV) content, and direct messages.
Creators earned $5.80 billion during fiscal 2024, showing a 9% increase from the previous year. OnlyFans has paid over $15 billion to its creator community since launch. The pace of these payouts grows faster each year.
OnlyFans creator payouts for 2023 ($5.30 billion) were bigger than the total NBA salaries for the 2022-2023 season ($4.80 billion) and Premier League payroll (just under $4.90 billion). These numbers show the massive economic ecosystem OnlyFans has built.
Growth in gross site volume
The platform processed $7.22 billion in total transactions during fiscal 2024. This marks a 9% increase from 2023.
While still impressive, this growth shows a slower pace compared to previous years:
- 2021: 118% growth (pandemic-driven surge)
- 2022: 16% growth
- 2023: 19% growth
- 2024: 9% growth
This slower growth makes sense given the platform's current scale and maturity, according to company financial reports.
The user base keeps growing substantially. Creator accounts grew by 13% to 4.634 million in fiscal 2024. Fan accounts jumped by 24% to 377.5 million during the same period. Both content producers and consumers show strong year-over-year growth.
OnlyFans credits its "significant growth and profitability" to more users and higher earnings for existing creators. The platform's CEO, Keily Blair, confirms that 2024 brought continued revenue growth and a larger global user base.
The content subscription service now varies beyond its adult content roots. Blair notes "significant brand and individual partnerships, especially in sport". OFTV, the platform's safe-for-work streaming service, has "opened new avenues for growth and audience participation". This suggests strategic expansion into mainstream content categories.
How much do OnlyFans creators really earn in 2025?
The reality for most OnlyFans creators in 2025 looks nothing like the multi-million dollar success stories that make headlines. The platform's income distribution shows a huge gap between what people think creators earn and what they actually make.
The average income vs the perception
Most OnlyFans creators earn just $150-$180 monthly, which adds up to about $2,000 per year. Recent data suggests these numbers might be even lower, with some studies showing average monthly earnings of only $108. These numbers paint a very different picture from the common belief that OnlyFans is a path to quick riches.
Platform data shows creators typically make only $2.06 per subscriber. The numbers look even worse because only 4.2% of subscribers pay anything—leaving 96% who spend nothing. Many accounts can't turn a profit despite the hours creators put in.
Creating content on OnlyFans often demands more time than a regular job, which contradicts the idea of easy money. Successful creators often work twice as long as they would in a 9-to-5 job. They spend countless hours making content, talking to fans, and promoting across different platforms.
Why the top 1% dominate earnings
OnlyFans follows a classic power-law distribution where a tiny group takes home most of the money. The top 1% of creators earn 33% of all platform revenue, and the top 10% rake in 73% of all earnings.
The numbers get more extreme at the very top. The elite 0.1% make over $100,000 monthly, with some top performers earning between $500,000 to $20 million per month. This tiny 0.1% group generates 76% of total platform income, averaging $146,881 monthly per creator.
Several factors explain this dominance. Celebrities and influencers start with ready-made audiences. Success creates more success—creators who reach certain milestones attract more subscribers and big spenders (the 0.01% of subscribers who provide 20.2% of all revenue). Top creators also run their accounts like serious businesses. They constantly improve their content and marketing strategies.
Statistics show only 1.4% of creators earn more than $100,000 yearly, and a mere 0.6% make over $1 million. Creators need to earn at least $6,000 monthly to join the top 1%.
The reality for new and small creators
New creators face tough challenges on OnlyFans. Beginners typically make less than $180 monthly, and most struggle to get noticed in an overcrowded market. Most new creators earn between $100-$500 monthly, using OnlyFans as extra income rather than their main job.
The platform lacks a built-in discovery system, which makes it hard for new and smaller
accounts to get noticed without outside promotion. Creators need consistent engagement, a specific niche, and active promotion to grow.
The platform remains crowded but still offers earning potential for people willing to put in the work.
Successful creators take a strategic approach and understand that growth requires:
- Consistent, high-quality content creation
- Active cross-platform promotion
- Direct audience engagement
- Clear niche positioning
The financial returns rarely match the effort for most creators in lower earning tiers. This reality stands far apart from public perception of quick riches and overnight success.
The OnlyFans income pyramid
OnlyFans creators' income shows a dramatic pyramid structure. The platform has huge gaps between top and bottom earners. The numbers tell an interesting story – the top 10% of creators take home about 73% of all earnings, leaving just 27% for everyone else. This creates different levels of creators, each with their own set of opportunities and hurdles in their content creation experience.
Top earners: who they are and what they do
The elite 0.1% of OnlyFans creators sit at the very top, pulling in over $100,000 each month. This exclusive group has about 300 creators who make more than $1 million yearly. The money these top performers make is mind-boggling – anywhere from $500,000 to $20 million monthly.
The biggest names in this group are quite impressive. Blac Chyna leads the pack with around $20 million monthly, while Bella Thorne brings in $11 million, and Iggy Azalea earns $9.2 million. All the same, being famous doesn't guarantee success. Many top earners built their following from scratch through smart content creation and marketing.
These top performers stand out because they run OnlyFans like a proper business, not just a side gig. They stick to several key practices. They post quality content on regular schedules and involve themselves with subscribers through direct messages. They use multiple ways to make money beyond simple subscriptions and utilize their social media following for promotion.
These creators see OnlyFans as a long-term business investment. They keep adapting their strategies based on market trends and their subscribers' priorities.
Middle-tier creators: income range and challenges
The middle section of OnlyFans has creators earning $1,000 to $10,000 monthly. This group includes about 16,000 creators who make more than $50,000 yearly. They've built steady income streams that often replace or add to their regular jobs.
These creators usually have 100-1,000+ subscribers and have moved past the initial struggles. They focus on regular content posting, different income sources through pay-per-view content and tips, and personal connections with subscribers.
Despite doing well, these creators face real challenges. Many hit a ceiling when their growth stops. They often struggle to stay visible as the market gets more crowded. They must also keep their content and marketing fresh to prevent subscribers from losing interest and leaving.
Success for these creators depends on finding the right balance between quality and quantity.
They need to invest in marketing and find unique ways to stand out. Without constant innovation, they risk losing their position.
Low-tier creators: struggling to break even
The bottom of the OnlyFans income pyramid has creators making less than $1,000 monthly. Most earn between $150-$180 per month. This group makes up most of the platform's 4.1 million creators.
These creators usually have fewer than 20 subscribers. This makes it hard to earn much after the platform takes its 20% cut. They face several hurdles. They struggle with visibility without good promotion. Their irregular posting schedules make it hard to keep subscribers. Many lack marketing knowledge and resources. They also compete with millions of other creators.
Most creators at this level use OnlyFans as extra income rather than their main money source. They often create content part-time while working other jobs, trying to build enough momentum to move up.
The dropout rate runs high in this group. Without strong marketing, consistent posting, or direct fan interaction, many find it hard to grow their subscriber base. The reality hits hard – most creators either quit or need to completely change their approach with better content and marketing to climb higher on the income ladder.
Gender dynamics in creator earnings
Gender disparity is a vital factor in OnlyFans earnings. Female creators make much higher incomes than their male counterparts. This imbalance affects individual creator experiences and the platform's economic ecosystem.
Why women earn more on average
Female creators on OnlyFans make three times more than male creators. The numbers tell the story – women earn $700 per month on average, while men make about $180 per month. The gap widens among top earners. A quarter of female creators make over $5,000 monthly, while all but one in ten male creators reach this level.
Women's financial edge goes beyond basic earnings. OnlyFans serves as the main income source for 88% of female creators, compared to 50% of male creators. Women also excel at monetization – 65% make money through paid messages and tips, while only 40% of men use these revenue streams effectively.
The income gap makes sense given the platform's demographics. Men make up 80% of OnlyFans users, which naturally creates a bigger market for female-oriented content.
Male creators: niche appeal and barriers
Male creators face unique challenges but can find success through smart positioning.
Men make up 29% of creators, yet they've found profitable opportunities in several areas:
- Fitness, gaming, and photography niches let male creators charge premium prices
- LGBTQ+ content connects with dedicated fans who pay more
- Celebrity status gives a huge advantage (Tyga reportedly makes $7.69 million monthly)
Male creators' follower counts tend to be higher, but they earn less per follower. Their follower-to-earnings ratio is 20:1 compared to women's 10:1. These numbers show that audience size doesn't guarantee revenue – engagement quality matters more.
The reality is harsh – 40% of male creators make less than $100 monthly. Those without established followings struggle with visibility on a platform that favors female content.
The role of audience gender in income
Audience demographics shape creator earnings on OnlyFans. Men make up 80% of users and 75% of total subscriptions, giving female creators access to a larger customer base.
Male users show distinct spending patterns – 55% pay for explicit content. Female subscribers, though fewer, spend more per transaction, averaging $20 compared to men's $12.
Content targeting specific audiences performs differently. Male creators who focus on gay audiences often succeed because this is a strong niche within the platform's male user base. About 65% of creators say their audience has both men and women, showing how broad appeal can increase income opportunities.
A creator's success depends on understanding their audience. Female creators earn more per fan because they've mastered customized engagement strategies that turn followers into paying subscribers.
What determines creator success on OnlyFans?
Success on OnlyFans goes beyond just creating content. The platform presents unique challenges that set it apart from typical social media sites. Creators must master platform approval, content strategy, and external marketing to earn steady income.
Approval rates and verification hurdles
Getting approved to post on the platform is the first major challenge. OnlyFans received about 179,000 creator applications in February 2025, with only 36% making the cut. The verification process has grown tougher over time. March 2024 saw 197,504 creator account requests, and a mere 32% got approved.
The verification process acts as a strict filter. Creators must meet specific requirements to get certified. OnlyFans processed roughly 1.97 million account registration requests in the second half of 2024. Only 637,500 made it through. These numbers show the platform's focus on quality despite its growing user base.
Content quality and consistency
Quality and consistency become the keys to success after approval. A typical OnlyFans creator has 21 subscribers, though top performers substantially exceed this measure. Regular, high-quality posts help build subscriber trust and keep them coming back.
Smart content strategy balances quantity and quality. Creators who make 3-5 planned posts weekly see double the subscriber renewal rates compared to random posters. Excessive posting can hurt your success – posting more than three times daily often pushes subscribers away.
Post timing plays a vital role. Evening hours (6 PM – 10 PM) and weekends draw the most engagement. The sweet spot combines 3-5 photos weekly with 2-3 videos to keep subscribers interested. Content calendars and planning tools help creators avoid burnout and achieve better results.
External promotion and social media
External promotion stands out as the most vital success factor. OnlyFans has no discovery page, so creators must build their audience on other platforms. One industry expert puts it straight: "There's no way around promotion. You can't grow without it, and the more you promote, the higher payoff you see".
Each social platform offers unique promotional benefits:
- Twitter generates about 75% of social media traffic to OnlyFans in the US, with creator-friendly policies
- TikTok's algorithm helps creators find potential subscribers despite strict content rules
- Reddit communities give targeted exposure, and many creators call it their main subscriber source
- Instagram helps build brand identity through platform-appropriate content
Cooperative promotion packs power – teaming up with established creators can boost visibility fast. Some creators set up revenue-sharing deals or paid shoutouts. Others mix in mainstream interests like cooking, sports, or cosplay to stand out and build dedicated niche followings.
The most successful creators run OnlyFans like a business. They tap into scheduling tools, content calendars, and cross-platform promotion while staying connected with subscribers. Quality content alone rarely finds its audience in today's competitive environment without this complete approach.
Who are the fans and what do they spend?
The OnlyFans user base has a unique economic environment. Young men make up most users and spend their money selectively. A small group of fans generates most of the platform's revenue.
User demographics by age and gender
Males dominate the OnlyFans audience at 71%, while women make up just 29%. This gender split significantly affects how creators earn money, as we discussed earlier.
The age breakdown shows younger adults rule the platform:
- People aged 25-34 lead the pack at 31.25%
- The 18-24 group follows right behind at 29.64%
- Users 35-44 make up 17.30%
- Those over 45 account for 21.82%
The typical subscriber is about 37 years old, which shows OnlyFans attracts millennials who have money to spend.
Top countries by user base
English-speaking western countries make up most of the OnlyFans user community. The United States stands way ahead of others and represents 40-45% of all users. American users alone drove 455 million platform visits in January 2024.
Other major markets include:
- Canada with 35 million visits
- United Kingdom with 33.6 million visits
- Mexico with 29 million visits
- Australia with 28 million visits
The platform keeps growing into new territories, with India and Brazil showing promising user growth.
Average spend per user
The spending patterns on OnlyFans tell an interesting story. Only 4.2% of subscribers actually spend money. This means almost 96% of users don't pay anything.
Paying users spend about $48.52 per creator on average. Creators earn roughly $2.06 per
subscriber. These numbers show why getting paying fans matters so much.
"Whales" power the platform's revenue stream. These super-spenders make up just 0.01% of users but generate 20.2% of all platform revenue. Each whale spends between $1,397 and $59,030.
User spending stays fairly steady throughout the week. Saturdays see the most action at 15.4% of transactions, while Wednesdays are quieter at 13.6%.
Conclusion
The truth about OnlyFans creator earnings might shock you. The platform boasts 305 million users and $1.41 billion in revenue, yet most creators only make $150-$180 monthly. This reality is nowhere near the overnight wealth many people imagine.
OnlyFans works like any winner-takes-all marketplace. The top 1% of creators rake in almost one-third of all platform revenue, while the other 99% fight for visibility in an overcrowded market. Success on the platform demands huge time investment, smart marketing, and top-notch content. You can't treat it as just another side hustle – it's a serious business.
Gender dynamics play a vital role in this money-making ecosystem. Women creators earn about three times more than men. This makes sense since roughly 80% of users are male. Notwithstanding that, male creators can thrive by focusing on specific niches like fitness or LGBTQ+ content.
The platform gets thousands of applications daily, but only 36% make the cut. Creators who get approved face another hurdle – the platform's poor discovery features. Most successful creators drive traffic from Twitter, TikTok, Reddit, and Instagram. External promotion might be the most important factor to succeed.
Here's something that might surprise you about user spending – only 4.2% of subscribers spend any money. The platform depends heavily on "whales" – the top 0.01% of spenders who generate over 20% of all revenue.
The real OnlyFans economy looks nothing like what most people think. While some creators strike it rich, most work harder than they would at regular jobs for less money. Anyone thinking about OnlyFans as a career should know these numbers. You'll need realistic expectations, solid planning, and be willing to put in serious work before seeing any real money.
FAQs
Q1. What is the average income for OnlyFans creators in 2025?
The average OnlyFans creator earns between $150-$180 per month, which amounts to approximately $2,000 annually. This is significantly lower than many people expect, with some analyzes suggesting average monthly earnings could be as low as $108.
Q2. How many creators are on OnlyFans in 2025?
As of 2025, OnlyFans has over 4.5 million creators on its platform. The number of creator accounts grew by 13% to 4.634 million in fiscal 2024, showing significant year-over-year growth.
Q3. What percentage of OnlyFans creators make substantial income?
Only a small percentage of creators make substantial income on OnlyFans. Approximately 1.4% of creators earn more than $100,000 annually, and just 0.6% cross the $1 million threshold. The top 1% of creators earn about 33% of all the platform's revenue.
Q4. How do gender dynamics affect earnings on OnlyFans?
Gender plays a significant role in OnlyFans earnings. Female creators earn approximately three times more than male creators, with women making around $700 per month on average compared to $180 for men. This is largely due to the platform's user base being about 80% male.
Q5. What factors determine success for creators on OnlyFans?
Success on OnlyFans is determined by several factors, including content quality and consistency, external promotion (especially on social media platforms like Twitter and TikTok), and effective engagement with subscribers. Creators who treat OnlyFans as a serious business, posting high-quality content regularly and actively marketing themselves, tend to be more successful.
