FaZe Rug Net Worth 2025: The Secret Behind His $22M YouTube Empire

FaZe Rug’s net worth reached $16.65 million in 2024, up from $4 million in 2023. His YouTube channel pulls in 73 million monthly views, generating $290,000 in monthly revenue from video content alone.

The 26.6-million-subscriber channel serves as the foundation for his broader business ventures. Beyond creating content, FaZe Rug holds co-ownership in FaZe Clan, maintains partnerships with 45+ major brands, and owns 13 rental properties.

Here’s a detailed look at how FaZe Rug built his $16.65 million net worth, the key revenue streams driving his growth, and the business decisions behind his financial success.

Building a $22M Empire: FaZe Rug’s YouTube Journey

Brian Awadis started his content creation path in 2008, making videos with his brother Brandon on their “fathersonchaldean” channel. The real foundation came in July 2012 when he launched a dedicated YouTube channel for Call of Duty gameplay, dedicating up to 10 hours daily to perfect his craft.

Breaking Through Early Resistance

Family opposition marked Brian’s early YouTube days. His parents pushed for a traditional career path, creating significant tension. “I was just in my room all the time gaming. And when I decided to have the talk with them and say, ‘I don’t want to go to college, I think I want to pursue this gaming career.’ It wasn’t a good conversation,” Brian recalled.

The turning point arrived on January 9, 2015. His “Cocaine Prank” video hit 26 million views, leading to an $11,000 YouTube check that finally convinced his skeptical parents – who initially suspected it was fraudulent.

FaZe Clan Partnership Changes Everything

A chance Xbox 360 party invitation from FaZe Twist on November 26, 2012 opened new doors. Brian joined FaZe Clan in January 2013, setting the stage for his biggest financial win. The organization’s 2017 decision to distribute ownership shares to core members made Brian a co-owner.

“Back then we didn’t look at it like a business. It was literally just a group of friends who started a team. We had no insight about business until 2016 and 2017,” Brian explained about his ownership stake.

Strategic Content Evolution

Brian’s channel growth accelerated when he expanded beyond gaming. “When my YouTube channel started to take off, that’s when I started to transition into vlogging,” he stated. This shift let him showcase his personality and daily life, striking a chord with viewers.

The numbers tell the story: 1 million subscribers by October 2015, 1 billion views in July 2017, and 10 million subscribers in September 2018. His move into pranks, challenges, and lifestyle content proved more successful than pure gaming videos.

This broader appeal attracted major brand deals while growing his YouTube revenue. Brian capitalized on his success by launching the “Chug Rug” energy drink flavor and securing clothing collaborations with Young and Reckless for PacSun stores.

FaZe Rug’s Monthly Income in 2025

FaZe Rug ranks among YouTube’s highest-earning creators in 2025. His revenue streams extend well beyond gaming videos, generating millions in annual income through multiple channels.

YouTube Revenue Breakdown

YouTube ad earnings remain the cornerstone of FaZe Rug’s monthly income. VidIQ data shows his channel generates $140,000 to $420,000 monthly from ads, or $4,660 to $14,000 daily. Different platforms report varying figures – StartupBooted cites $290,000 in monthly YouTube revenue, while SocialBlade estimates between $21,000 and $330,000 for recent 30-day periods.

His subscriber base of 27.5 million (March 2025) drives 2-3 million daily views. Even during slower periods like January 2025, his channel earned $111,000.

Member Revenue Streams

Fan support provides steady additional income. His Twitch streaming days earned roughly $3.50 per subscriber, with over 500,000 followers creating substantial revenue.

YouTube channel memberships and exclusive content now deliver predictable monthly income, helping offset fluctuations in ad revenue.

Brand Partnership Earnings

FaZe Rug’s brand portfolio spans 45+ major partnerships. His multi-year G FUEL deal stands out as one of GameSquare’s biggest agreements, featuring:

• FaZe Clan Subathon presenting sponsorship
• Co-branded product lines
• G FUEL equity stake

His Instagram sponsored posts command $400 to $3,000 each. With 43 million followers across platforms, brand collaborations make up a major portion of his monthly earnings.

FaZe Rug’s Revenue Portfolio

FaZe Rug’s $22M fortune stems from multiple income sources beyond content creation. His financial strategy spans YouTube earnings, merchandise sales, real estate holdings, and business ownership stakes.

YouTube Revenue Performance

His YouTube channel delivers monthly earnings of $19,600 to $313,300. Daily revenue ranges from $4,660 to $14,000, pushing yearly earnings potential between $235,000 and $3.8 million. Total yearly YouTube revenue sits between $1.3M and $1.6M, backed by 27.3 million subscribers.

Product Lines and Merchandise

The FaZe Clan online store features his branded merchandise line:

• Sweatshirts, t-shirts, and hats
• Gaming accessories and decor items

His product portfolio expanded with 1UP Candy, a Gen-Z focused candy brand co-founded with Matt Weiss. The G FUEL partnership adds another revenue stream through his “Sour Blue Chug Rug” flavor, part of a multi-year, multi-million-dollar deal.

Real Estate Investments

Property investments showcase FaZe Rug’s business acumen. His current portfolio includes 13 apartment units, with plans to reach 100 properties. A property manager oversees daily operations, while he follows a disciplined investment strategy – saving half his earnings for future property acquisitions.

FaZe Clan Ownership

Co-ownership in FaZe Clan provides significant returns. After GameSquare Holdings’ October 2023 acquisition, the organization reported $138 million in 2022 revenue. Co-branded products generated $75 million between 2022 and 2023. His ownership stake includes revenue from partnerships with Porsche, DraftKings, and McDonald’s.

FaZe Rug’s Wealth vs Other Content Creators

FaZe Rug stands among the gaming industry’s financial elite. His success story exemplifies how content creators turn digital influence into substantial wealth.

Gaming Creator Wealth Rankings

Financial estimates for FaZe Rug vary by source. Celebrity Net Worth places him at $4 million, while StartupBooted reports $16.65 million for 2024. Projections from hafi.pro suggest his wealth might reach $18-22.4 million by 2025.

These figures put him ahead of many gaming creators but below top earners like Pewdiepie ($40M) and MrBeast ($500M). Within FaZe Clan, he ranks among the highest earners, partly due to his ownership stake. The organization’s tournament winnings topped $9 million recently.

His wealth growth shows steady progression:

Year	Net Worth
2020	$10 million
2021	$12 million
2022	$14 million
2023	$16 million
2024	$18 million

Traditional Celebrity Comparison

FaZe Rug’s $16-22 million fortune matches many established television and music stars. The key difference lies in income structure. Traditional celebrities often depend on single revenue sources like film or music contracts. FaZe Rug’s earnings mix includes YouTube revenue ($290,000 monthly), merchandise, real estate, brand deals, and equity investments.

His $4.16 million yearly YouTube earnings carry lower overhead costs than traditional entertainment ventures. This efficiency helps explain how digital creators build wealth faster than entertainment industry veterans.

The Path to $22M: Key Takeaways

FaZe Rug’s evolution from teenage gamer to $22 million business owner proves content creation’s power as a wealth-building vehicle. His pivot from gaming-only content to broader entertainment paid substantial dividends, while property investments and business ownership stakes multiplied his initial success.

The numbers paint a clear picture. His YouTube channel generates $290,000 monthly, while his stake in FaZe Clan (worth $138 million annually) keeps growing. Add 13 rental properties to the mix, and you see why he ranks among the most successful digital entrepreneurs under 30.

FaZe Rug built wealth differently than most celebrities. Instead of chasing a single big paycheck, he created multiple revenue streams – content, merchandise, brand deals, and property investments. This approach didn’t just build wealth – it ensured staying power.

His projected $22 million net worth by 2025 shows what happens when content creators think like business owners. Smart monetization combined with strategic investments turns digital influence into lasting wealth.

FAQs

Q1. What is FaZe Rug’s projected net worth in 2025? 

FaZe Rug’s net worth is estimated to reach between $18-22.4 million by 2025, showcasing his remarkable financial growth in the content creation industry.

Q2. How does FaZe Rug generate his monthly income? 

FaZe Rug’s monthly income comes from multiple sources, including YouTube ad revenue (approximately $290,000), brand partnerships, merchandise sales, and earnings from his real estate investments.

Q3. Is FaZe Rug involved in the ownership of FaZe Clan? 

Yes, FaZe Rug is a co-owner of FaZe Clan. He received ownership shares in 2017 when the organization distributed equity to its core team members.

Q4. How has FaZe Rug diversified his content and business ventures? 

FaZe Rug has expanded beyond gaming content to include vlogs, pranks, and lifestyle videos. He’s also launched his own product lines, including an energy drink flavor and a candy brand, while investing in real estate.

Q5. How does FaZe Rug’s wealth compare to other content creators? 

While not at the level of top earners like PewDiePie or MrBeast, FaZe Rug’s estimated $16-22 million fortune places him among the wealthier gaming content creators and in a similar financial bracket to many traditional entertainment celebrities.