Moz SEO pricing covers two separate products built for different needs. Moz Pro the full SEO toolkit starts at $49/month and scales up to $299/month across four plans.
Moz Local, designed for businesses managing visibility in local search, is priced from $16/month per location and tops out at $33/month. Both products include a 30-day free trial.
At a Glance: What Does Moz SEO Pricing Cost?
Before diving into the details, here's a side-by-side snapshot of all active plans across both products.
Moz Pro Pricing — Overview Table
|
Plan |
Monthly Price |
Annual Price (per month) |
Tracked Keywords |
Crawl Pages/Month |
User Seats |
|
Starter |
$49 |
~$41 |
50 |
50,000 |
1 |
|
Standard |
$99 |
~$79 |
300 |
400,000 |
1 |
|
Medium |
$179 |
~$143 |
1,500 |
2,000,000 |
2 |
|
Large |
$299 |
~$239 |
3,000 |
5,000,000 |
3 |
Annual billing saves roughly 20% compared to paying month to month.
Moz Local Pricing — Overview Table
|
Plan |
Monthly Price (per location) |
Key Features |
|
Lite |
$16 |
Listing management, Google & Facebook integration, review monitoring |
|
Preferred |
$24 |
All Lite features + reputation management, social posting |
|
Elite |
$33 |
All Preferred features + extra directory submissions, enhanced analytics |
Moz Local pricing is charged per physical business location, not per account.
Moz Pro Plan Tiers: What Each Level Actually Includes
Here's a clear look at what you get at each level limits, features, and who each plan realistically suits.
Starter — $49/month
The Starter plan is the entry-level option. It gives access to the core Moz Pro toolkit but with the tightest limits across all tiers: 50 tracked keywords, 50,000 crawl pages per month, and a single user seat.
Branded or scheduled reports are not available at this level, and priority support is not included.
In practice, the Starter plan is best suited to someone new to SEO or managing a single small website without demanding reporting requirements.
Teams typically find it too restrictive once they need to monitor more than a handful of keywords or run regular site audits.
Standard — $99/month
The Standard plan raises tracked keywords to 300 and crawl capacity to 400,000 pages per month.
It still includes one user seat, but this tier enables scheduled and branded reporting useful for anyone sending regular performance updates to a client or stakeholder. Around-the-clock support is also included.
Small businesses running ongoing SEO campaigns typically start here. It's the first plan that functions as a proper working toolkit rather than a trial environment.
Medium — $179/month
At this level, tracked keywords increase to 1,500, crawl capacity climbs to 2 million pages per month, and a second user seat is added. Priority support becomes accessible here.
This is the tier Moz has historically positioned as its most popular option and for teams handling a few client accounts or a moderately active site, the capacity increase is meaningful.
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Large — $299/month
The Large plan supports up to 3,000 keywords, crawls up to 5 million pages per month, and accommodates three user seats. Priority support is included. This tier is aimed at mid-sized businesses or those managing traffic across multiple domains.
Worth noting: there is no Premium tier currently available. Older articles and forum threads still reference a $599/month Premium plan that Moz has since discontinued. The Large plan at $299 is the current ceiling for Moz Pro.
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Annual vs. Monthly Billing Exact Savings Per Plan
Moz provides roughly a 20% discount when you opt for annual billing. Here's what that looks like in concrete dollar terms.
|
Plan |
Monthly Cost |
Annual Total |
Effective Monthly (Annual) |
Annual Savings |
|
Starter |
$49 |
~$490 |
~$41 |
~$98/year |
|
Standard |
$99 |
~$950 |
~$79 |
~$238/year |
|
Medium |
$179 |
~$1,719 |
~$143 |
~$429/year |
|
Large |
$299 |
~$2,868 |
~$239 |
~$720/year |
Annual billing makes sense if Moz already fits your workflow and you plan to use it consistently throughout the year.
Monthly billing costs more but offers flexibility and as reported by TechCrunch, businesses experiencing rapid growth are better off on shorter contracts that allow them to scale and switch tools as needed, rather than committing long-term before their usage patterns are clear.
Moz Local Pricing — A Closer Look at Each Tier
Moz Local is a distinct product from Moz Pro. It helps businesses keep their listing information name, address, phone number, hours consistent across directories. It is not a substitute for Moz Pro, and the two are priced independently.
Lite — $16/month per location
Handles the essentials: automated listing distribution, integration with Google and Facebook, and review monitoring from a unified dashboard.
For businesses that simply need their core listing data to remain accurate, this tier typically covers everything needed.
Preferred — $24/month per location
Builds on Lite by adding reputation management tools and social posting capabilities. Teams that actively manage review responses or coordinate social updates from a single platform tend to find this tier worthwhile.
Elite — $33/month per location
The top tier adds broader directory submissions and more detailed analytics relative to Preferred.
The gap between Preferred and Elite is smaller than the jump from Lite to Preferred so the decision often comes down to whether the additional directory reach matters for specific locations.
Understanding the Per-Location Pricing Structure
Each physical address requires its own subscription. A business with three locations on the Preferred plan pays $24 × 3 = $72/month.
This is an important detail that isn't always clear upfront and should factor into budget planning before committing.
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What's Included Across Every Moz Pro Plan
Regardless of the plan selected, the following features are available at all tiers: keyword research via Keyword Explorer, backlink analysis via Link Explorer, site crawl and technical audit tools, on-page optimization, rank tracking, MozBar Premium (the browser extension), and 24/7 online support.
What scales with plan level: tracked keyword limits, crawl capacity, the number of user seats, and access to priority support (available on Medium and above).
Branded and scheduled reporting unlocks from the Standard plan upward it is not included in the Starter tier.
Free Trial and Permanently Free Moz Tools
Before paying anything, it's worth knowing what Moz provides for free both temporarily and on an ongoing basis.
The 30-Day Free Trial
All Moz Pro plans include a 30-day free trial. No charge is applied until the trial period ends, and you can cancel before it does without incurring any cost. The trial provides full access to the selected plan's features it is not a restricted version.
One detail that's often overlooked: the trial applies to whichever plan you choose, so it makes sense to trial the plan you're actually considering rather than defaulting to the cheapest option.
Tools Available for Free — No Expiry
Separately from the trial, Moz offers a set of tools that are permanently free with a basic community account.
These include: MozBar (the browser extension with basic metrics), Domain Analysis, a limited version of Keyword Explorer, a limited version of Link Explorer, the Competitive Research tool, and a Local Citation Checker.
These free tools carry usage limits but are genuinely functional for occasional reference. They're not a replacement for a paid plan, but they're useful for anyone not yet ready to subscribe.
Moz Pro vs. Moz Local — Which Product Do You Actually Need?
These are two distinct products that serve different purposes. Moz Pro is for website SEO rank tracking, keyword research, site audits, and backlink analysis.
According to Wikipedia, SEO focuses on increasing the quantity and quality of traffic from unpaid organic search results rather than paid advertising which is exactly what Moz Pro's toolkit is built to support.
Moz Local is specifically for businesses with a physical presence that depend on appearing in local search results and map listings.
A restaurant, medical practice, or retail shop may need Moz Local. An e-commerce store or SaaS company with no physical location most likely does not.
The two can be used together, but neither is a prerequisite for the other. Pricing is entirely separate.
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Enterprise and API Pricing
Moz Pro's four plans are designed for individuals, small businesses, and mid-sized teams. For larger organisations or technical use cases, Moz offers two additional products: STAT, built for enterprise-level SERP tracking at scale, and the Moz API, which provides direct access to Moz's link and domain data for custom integrations.
Pricing for both STAT and the Moz API is not published in standard tiers on Moz's main pricing page. Organisations with those requirements should contact Moz directly for details.
Final Summary
Moz SEO pricing for Moz Pro runs from $49 to $299/month across four plans, with Moz Local priced separately from $16 to $33/month per location.
Annual billing saves around 20%. All plans include a 30-day free trial, and several free tools are available without any subscription.
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What is the lowest-priced Moz Pro option?
The Starter plan at $49/month is the most affordable Moz Pro tier. It includes 50 tracked keywords, 50,000 crawl pages per month, and one user seat.
Is there a free plan available for Moz?
There is no permanent free plan for Moz Pro. A 30-day free trial is available. Separately, free tools including MozBar and a limited Keyword Explorer are accessible indefinitely with a free community account.
How much does Moz Pro cost on an annual subscription?
On annual billing: Starter ~$490/year, Standard ~$950/year, Medium ~$1,719/year, Large ~$2,868/year. This represents roughly 20% savings versus monthly billing.
Is Moz Local billed per location or per account?
Per location. Each physical business address requires its own Moz Local subscription. A business with multiple locations pays the plan rate multiplied by the number of active locations.
Can I cancel my Moz free trial without being charged?
Yes. Moz does not apply any charge until the 30-day trial ends. You can cancel at any point during the trial period without incurring costs.
